How Arctic Air Idaho Consolidated Six Agencies and Lowered Its Cost Per Acquisition
Arctic Air Idaho was working with six separate marketing agencies for paid advertising, local SEO, and video production. Weslo Digital consolidated its marketing, launched a modern website, improved search visibility, and helped reduce its current cost per acquisition to just $16.
Project Overview
When Weslo Digital first connected with Arctic Air Idaho in January 2026, the company was working with six separate marketing agencies and vendors across paid advertising, local SEO, website support, and video production. This created high overhead, fragmented communication, and a disconnected marketing strategy.
Arctic Air Idaho also had an outdated website that no longer represented the quality of the company or supported its growth goals. Weslo Digital consolidated the company’s marketing under one integrated strategy, reduced unnecessary agency costs, and created a stronger foundation for paid and organic lead generation.
Project Execution
Weslo Digital began by reviewing Arctic Air Idaho’s existing marketing relationships, active campaigns, website performance, and overall digital presence. We identified duplicated services, unnecessary costs, and gaps between the company’s paid advertising, local SEO, website, and creative production.
Our team consolidated these services into one coordinated marketing strategy and took ownership of the company’s primary digital channels.
The project included:
- Paid advertising campaign management and optimization
- Local SEO strategy and on-page optimization
- Website design and development
- Conversion tracking and performance reporting
- Service-page and website content improvements
- Video and creative production support
- Consistent messaging across paid and organic channels
We designed and launched a modern website built around Arctic Air Idaho’s HVAC services and target market in the Boise, Idaho area. The new website improved mobile usability, strengthened calls to action, supported paid campaign traffic, and created a better technical foundation for organic search visibility.
At the same time, we launched and optimized paid advertising campaigns focused on generating qualified HVAC leads. By aligning the advertisements, targeting, website experience, and conversion tracking, Arctic Air Idaho began seeing results almost immediately.
Project Results
The new strategy gave Arctic Air Idaho a more efficient and scalable marketing system. Instead of coordinating six separate agencies, the company gained one integrated partner responsible for connecting its website, paid advertising, SEO, creative production, and reporting.
Project results included:
- Six separate marketing relationships consolidated into one strategy
- Significant reduction in overall agency expenses
- New modern, conversion-focused website launched
- Improved local and organic search visibility
- Increased volume of paid and organic leads
- Stronger coordination between advertising and website performance
- More consistent branding and messaging
- Clearer tracking and marketing accountability
- Current customer acquisition cost of approximately $16
The $16 customer acquisition cost is especially notable within the competitive HVAC market. Arctic Air Idaho now has a stronger digital foundation that supports immediate lead generation through paid advertising while continuing to build long-term visibility through SEO and organic search.
