Michael Richards

About Michael Richards

Michael Richards is a Senior SEO Strategy Lead at Weslo Digital, bringing nearly two decades of hands-on experience in search engine optimization, technical SEO, and digital growth strategy. His career spans SMBs, mid-market companies, and enterprise organizations, where he has led SEO initiatives that drive measurable increases in visibility, conversions, and revenue.

Michael’s journey began in the early days of modern search, evolving alongside the industry as algorithms, platforms, and user behavior rapidly changed. Over the years, he has developed deep expertise in technical audits, competitive analysis, commerce SEO, site migrations, and performance analytics—combining data-driven insights with practical execution.

Prior to Weslo Digital, Michael held senior SEO and digital strategy roles at agencies and enterprise organizations including CI Web Group, RafterOne, and FindLaw (Thomson Reuters), where he managed large-scale SEO programs, mentored teams, and served as a subject-matter expert in analytics and search performance.

Today, Michael leads SEO strategy with a focus on sustainable organic growth, clear measurement, and aligning search performance to real business outcomes—helping brands build long-term authority in competitive markets.

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