How We Built Scottsdale’s Leading Whole-Body Wellness Center from the Ground Up
SEO, local SEO, and local listings management to increase Honeyglow Wellness visibility in organic search and Google Maps while driving high intent traffic for Scottsdale wellness services.
Project Overview
Honeyglow Wellness is a premium wellness center in Scottsdale, AZ offering advanced services like IV therapy, hormone optimization, peptide therapy, medically supervised weight loss, and recovery treatments. When Honeyglow partnered with our agency, their goal was clear: dominate local search visibility, attract high-intent wellness clients, and build long-term organic growth across competitive service categories.
We executed a comprehensive SEO and local marketing strategy designed to increase discoverability across Google Search and Maps, strengthen topical authority, and turn visibility into booked appointments. Our approach combined technical SEO, service-page optimization, content development, and aggressive local presence management to position Honeyglow as a leading wellness destination in Scottsdale.
Key areas of focus included:
- Local SEO strategy built specifically for Scottsdale-based wellness searches
- Search engine optimization (SEO) across service pages and educational content
- Local listings and Google Business Profile optimization to drive map-pack visibility
Project Execution
Our team launched with a full SEO and local audit to identify gaps, opportunities, and high-value keyword targets across Honeyglow’s service offerings. From there, we implemented a structured execution plan focused on both short-term visibility wins and long-term organic authority.
We built and optimized SEO landing pages for core services such as IV therapy, wellness center services, hormone therapy, and preventive health screenings, ensuring each page aligned with search intent and local modifiers. Every page was supported by clean on-page optimization, internal linking, and content structure designed to rank and convert.
Execution highlights included:
- Ongoing on-page and technical SEO improvements across the site
- Creation of locally targeted service pages and supporting blog content
- Google Business Profile optimization, weekly posting, image uploads, FAQs, and review responses
Project Results
Honeyglow Wellness saw measurable improvements in organic visibility, engagement, and local discovery as a direct result of our SEO and local listings work. Organic search became a dominant traffic source, with strong growth in impressions and clicks across high-value service pages and educational blog content.
Local SEO efforts drove consistent Google Business Profile visibility, with the majority of discovery occurring on mobile — a critical factor for appointment-driven wellness searches. Branded and non-branded service keywords began ranking simultaneously, signaling growing authority beyond just name recognition.
Notable outcomes included:
- Increased organic impressions and clicks for IV therapy, HOCATT ozone therapy, peptide therapy, and wellness services
- Strong engagement on service and booking-related pages, indicating high user intent
- Consistent Google Maps and local search visibility supported by optimized listings
This project established Honeyglow Wellness as a trusted, searchable authority in the Scottsdale wellness market — with an SEO and local foundation built to scale as services and demand continue to grow.
