Scaling a Landscape Empire: How SEO + Social Added $4.5M in Revenue
Kevens Landscape grew through a focused blend of SEO precision and social media storytelling that attracted higher-value design-build clients.
Project Overview
Kevens Landscape approached our team during a crucial moment of transition, seeking a modern digital direction that honored decades of family craftsmanship while elevating the brand to match today’s competitive landscape. After years of relying on referrals and reputation, the owner recognized the need for a stronger online presence that could showcase design-build quality, attract higher-value clients, and differentiate the company from emerging competitors in the Arizona market. The goal was to modernize the brand, expand visibility, and build a digital foundation capable of supporting long-term growth while staying true to the company’s legacy.
- The owner wanted a strategic partner to guide the next chapter
- A more polished website and stronger digital footprint were essential
- A cohesive brand identity was needed to attract premium design-build projects
So we crafted a proposal designed to enhance what was already working, elevate the brand’s strengths, and lean heavily into storytelling to showcase the heart and craftsmanship behind every project.
Project Execution
We executed a comprehensive, multi-channel digital strategy designed to build visibility, authority, and consistency across Kevens Landscape’s entire online presence.
Our work began with structured content production and ongoing media capture, allowing us to document real projects, progress, and finished builds. This content became the backbone for social media management, SEO-driven website updates, and local search optimization — ensuring every channel worked together as a cohesive system.
We managed and scaled the following core services:
- Local SEO & Google Business Profile management, including weekly posting, review optimization, service updates, FAQs, and ongoing audits
- SEO & website optimization, including city and service page creation, on-page improvements, internal linking, and continuous content updates
- Local listings management, ensuring accurate, consistent NAP data across directories to support local map pack rankings
- Social media management, including daily posts, stories, Reels, content calendars, caption writing, and platform optimization
- Ongoing blog production, targeting high-intent local and service-based keywords to build authority and organic traffic
By maintaining consistent execution across every platform, we transformed individual marketing efforts into a unified digital ecosystem designed for sustained growth, stronger brand recognition, and lead generation.
Project Results
Our work produced measurable impact across Kevens Landscape’s digital presence — strengthening visibility, credibility, and engagement while supporting real business growth.
Through consistent SEO implementation and local optimization, Kevens Landscape experienced improved keyword rankings and increased visibility across core services and service areas. Google Business Profile activity drove stronger engagement, while social media evolved into a polished showcase of craftsmanship, design expertise, and process transparency.
Key outcomes included:
- Increased local search visibility and stronger map pack presence
- Higher-quality website traffic driven by SEO and localized content
- Consistent growth in social engagement, profile visits, and inbound inquiries
- Stronger brand authority through educational, visual, and story-driven content
By aligning SEO, local listings, and social media management under one strategy, Kevens Landscape now operates with a scalable digital foundation that consistently attracts qualified leads and reinforces their position as a premier landscape design-build company in Arizona.
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